This Privacy Policy outlines how Sportcounty (“we”, “our”, “us”) collects, uses, and shares your personal information when you visit or make a purchase from our website (the “Site”).

Information We Collect

Device Information: When you access our Site, we automatically gather details about your device, such as your IP address, browser type, time zone, and information about the cookies installed on your device. As you browse, we collect data about the web pages you visit, products you view, and how you interact with our Site. This automatically collected data is referred to as “Device Information.”

Order Information: When you place or attempt to place an order on the Site, we collect your name, billing address, shipping address, payment information, email address, and phone number. This data is referred to as “Order Information.”

When we refer to “Personal Information” in this policy, we are discussing both Device Information and Order Information.

How We Use Your Personal Information

Order Fulfillment: We primarily use the Order Information to process and complete your purchase, which includes handling payment details, arranging shipping, and sending order confirmations and invoices.

Communication: We may use your information to communicate with you regarding your order or to provide you with additional information or offers related to our products and services, aligned with your preferences.

Site Improvement and Risk Prevention: We use the Device Information, especially your IP address, to prevent fraud and enhance the functionality of our Site. This includes analyzing how customers navigate and interact with our Site and measuring the effectiveness of our marketing efforts.

Sharing Your Personal Information

We may share your Personal Information with third-party service providers to assist in performing the tasks mentioned above. For example, we utilize Shopify to power our online store, and Google Analytics to understand how our customers use the Site. You can learn more about how these third parties use your Personal Information on their respective privacy pages:

• Google Privacy Policy

We may also share your information to comply with legal obligations or to protect our rights.

Behavioral Advertising

We use your Personal Information to provide you with targeted advertising or marketing communications that may interest you. You can learn more about targeted advertising and how to opt out by visiting:

• Network Advertising Initiative
• Facebook Ad Settings
• Google Ad Settings
• Bing Ad Settings

Additionally, you may opt out of some services by visiting the Digital Advertising Alliance’s opt-out portal.

Your Rights

If you are a European resident, you have rights related to your personal data, including access, correction, updating, or deletion of your personal information. To exercise these rights, please contact us using the details below.

We also want to inform you that your data may be transferred outside of Europe, including to Canada and the United States, as part of our operations.

Data Retention

We will retain your Order Information for as long as necessary to fulfill the purposes outlined in this Privacy Policy unless you request its deletion.

Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or for other operational, legal, or regulatory reasons.

Contact Us

For more information about our privacy practices, or if you have any questions or complaints, please contact us by email at info@sportcounty.com.

Text Marketing Terms and Conditions

By opting into our SMS marketing service, you agree to receive text notifications related to your orders, including reminders for abandoned checkouts, marketing offers, and transactional messages such as review requests. Our Site uses cookies to track items in your cart, even if you do not complete your purchase. This data is used to determine when to send you cart reminders via SMS.

This Privacy Policy ensures transparency about how your data is handled when you interact with Sportcounty, helping you make informed decisions while shopping with us.